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Marketing Your Home

Even in the competitive Silicon Valley area, selling a home requires a multi-layered marketing strategy aimed at finding qualified, excited buyers. With more than 800 sold listings under our belt, The Erdal Swartz Team has built a from-scratch marketing strategy aimed at generating buzz, promoting your property to local and international buyers and ultimately driving in the highest offer possible.


High quality presentation

When you list with Silicon Valley’s leading real estate team, we’ll:

Use professional photography to show off your home’s best features

Shoot and post a virtual tour aimed at out-of-town buyers or online visitors

Create full-color cardstock promotional materials

Create custom floor plans that explain the property’s unique layout



Unbeatable reach on top real estate sites

We’ll amplify your listing near and far, with:

Syndication to over 500 real estate portals, including the top nine most

popular buyer search sites. These portals generate over 300 million monthly visits!

Global partnerships that allow us to reach 70 million potential buyers and investors in China, Russia, India, Germany and United Arab Emirates

A featured listing highlight on our website’s home page. Plus, we’ll create pre-listing buzz by adding it as “coming soon” property when your listing date is approaching


Social media, digital and print promotion

List with the Erdal Swartz Team and we’ll target buyers where they spend much of their time -- on social media sites and personal email accounts. Our promotions include:

A custom listing video posted to YouTube

Facebook posts targeted at potential buyers

Listing alert emails sent directly to eager local buyer

Email blast to all Silicon Valley real estate agents

Community-specific marketing in local newspapers and magazines



Leverage personal connections

Many of our deals come through because we meet dozens of in-market buyers (and their agents) at the open houses we host almost every weekend. We have an uncanny knack for matching eager buyers we already know with listings we are putting on the market.

And, our sterling industry reputation ensures that other agents are excited to pick up the phone when we call with news about a potential home for their client.

Here are a few ways we leverage our personal relationships to help you sell your home:

Share your listing with agents and buyers at weekly sales meetings and networking events

Leverage our network of agents and buyers to bring potential buyers to your home

Reach out personally to buyers we’ve met at open houses, personal consultations and more. We’ve even reached out to past buyers who didn’t get the sale, because we know they’re still in the market


A smarter open house strategy

Forget what you’ve heard about open house looky-loos. In many cases, attendees are eager for the information they need to make a qualified decision. We use open houses as an opportunity to excite and educate buyers so they are more likely to make an offer.

Sell with the Erdal Swartz Team and we’ll:

Invite neighbors and in-market buyers to your open house

Promote the open house on popular real estate sites

Post prominent open house signs to increase attendance

Talk personally with attendees about your home, its renovations and inspection, the neighborhood, school districts and local market trends

Follow up with attendees after the open house has ended


pdf Marketing your Silicon Valley Home to Sell